Who we are
Our website address is: https://nobletrybe.com/. Noble Trybe Ltd. is a UK-registered company (Company No. 15433441).
What personal data we collect & why we collect it
Comments
When visitors leave comments, we collect the data shown in the comments form plus the visitor’s IP address and browser user-agent string to help spam detection.
An anonymised string (hash) of your email may be sent to the Gravatar service to see if you are using it. Their privacy policy is here: https://automattic.com/privacy/. After approval, your profile picture is visible next to your comment.
Media
If you upload images, avoid images with embedded location data (EXIF GPS). Visitors to the site can download and extract location data from images.
Contact forms
When you submit a query via our contact form, we collect:
- Name
- Email address
- Order number (optional)
- The message you send
We use this data only to answer your query or provide support. Form submissions are kept for 6 months and then automatically deleted from our system.
Orders & checkout
When you purchase from us, we collect:
- Name, billing & shipping address
- Email & phone number
- Items ordered
- Payment method (tokenised by our payment processor – we never store full card details)
We need this information to process your payment, deliver your order, send order-status updates, and comply with tax & accounting regulations.
Cookies
As well as the comment/login cookies listed earlier, we set:
- Cart cookie – remembers what’s in your basket for 7 days.
- Checkout token – keeps your session secure during payment; expires after 1 day.
- Preference cookie – stores size or currency choices for 1 year.
You can clear or block cookies in your browser settings, but parts of the site may not work correctly.
Embedded content
Articles may include embedded videos, images or social posts. Embedded content behaves exactly as if you visited the third-party site directly and may collect data about you, use cookies, or track your interaction.
Analytics
We use Google Analytics and Facebook/Meta Pixel to understand traffic and measure ad performance. These services collect anonymised information such as pages visited, time on site, and device type. IP addresses are truncated or masked where possible. Analytics data is retained for 14–26 months and used only in aggregate.
Who we share your data with
| Service | Reason for access | Safeguards |
|---|---|---|
| Payment processors (e.g., Stripe, PayPal) | Securely handle your card or wallet payment | PCI-DSS compliant; tokenised transactions |
| Shipping partners (e.g., Royal Mail, DHL) | Print shipping labels & update tracking | Only name, address, phone/email for delivery |
| Email service (Klaviyo/Mailchimp) | Send order confirmations & marketing emails (opt-in only) | Data stored in EU/UK servers; unsubscribe anytime |
| Analytics & ad platforms (Google, Meta) | Site analytics, retargeting ads | Data pseudonymised where possible |
| Spam-filter & security plug-ins | Block malicious traffic & spam comments | Minimal data (IP, user-agent) |
We never sell or rent your personal data.
How long we retain your data
- Comments – indefinitely.
- Contact-form entries – 6 months.
- Order records – 7 years (UK tax law).
- Inactive accounts – deleted after 24 months of no activity.
- Analytics – 14–26 months, then automatic deletion.
Your rights over your data (UK GDPR)
You can at any time:
- Request a copy of the data we hold about you.
- Ask us to correct or delete it.
- Object to processing or request restriction.
- Ask for data portability to another service.
- Lodge a complaint with the UK ICO (https://ico.org.uk) if you feel we have not handled your data properly.
Email support@nobletrybe.com with the subject line “Data Request”, and we’ll respond within 30 days.
Where we send your data
Our website is hosted on UK/EU servers. Some third-party services (e.g., payment or email providers) may transfer data outside the UK/EU. When they do, we rely on Standard Contractual Clauses, UK IDTA, or an adequacy decision to keep your data safe.
How we protect your data
- Full-site SSL/TLS encryption.
- Firewall and real-time malware scanning.
- Two-factor authentication for admin accounts.
- Data minimisation: we collect only what we need.
- Regular staff training on data-protection best practices.
Data-breach procedures
If we detect a breach, we will:
- Contain and assess the impact within 24 hours.
- Notify the ICO within 72 hours if required.
- Inform affected users and provide next-step guidance.
Third-party data sources
We may receive limited personal data (e.g., delivery address corrections) from:
- Payment processors (fraud checks)
- Shipping providers (failed delivery updates)
- Social login services (if enabled)
Automated decision-making & profiling
- Fraud screening: Automated tools score orders for potential fraud. Orders flagged as high-risk are manually reviewed.
- Personalised marketing: With your consent, we may use browsing or purchase history to recommend products you might like.
Industry-regulatory disclosures
Noble Trybe complies with the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and applicable consumer-protection laws.